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Golden Rule Introduces Lower Cost Health Insurance Plans to Individuals, Families In Kentucky

Health savings account pioneer has 60 years in individual health insurance market

November 30, 2005 - Golden Rule Introduces Lower Cost Health Insurance Plans to Individuals, Families In Kentucky

Golden Rule’s product portfolio includes a full range of health plans including health savings account (HSA) plans, other high deductible plans and traditional copay plans. For consumers who thought they could not afford health insurance until now, “Saver” options within each type of plan feature Golden Rule’s lowest premiums.

In addition, Golden Rule customers will have access to UnitedHealthcare’s network of more than 7,600 physicians and 107 hospitals throughout Kentucky, as well as to an extensive national network. Network access also translates into discounted health care and reduced out-of-pocket expenses for consumers.

“Families are struggling to fit another expense into their budgets at a time when everything seems to cost more from the gas pump to home heating, but no one can really afford to be without health insurance coverage,” said Mike Corne, Golden Rule vice president of health products.

“We believe that the residents of Kentucky who buy their own health insurance will find that Golden Rule offers a choice of affordable, high quality health plans, prompt handling of claims and a dedication to customer service,” Corne said. “We are pleased to be doing business in Kentucky and appreciate the welcome we’ve received.”

According to Lawrence Kissner, UnitedHealthcare president & CEO for Kentucky, "UnitedHealthcare has a long history of serving the people of Kentucky, including the introduction of health savings accounts for small and large businesses. Now, with the addition of Golden Rule, we're able to meet the needs of both the individual and employer group markets.

"At the same time, Golden Rule's entry into the state expands the options for consumers looking for affordable health insurance with the strength of a large national company and its network of doctors and hospitals," Kissner said.

About Golden Rule

Golden Rule Insurance Company, a leading provider of health insurance for individuals and families for 60 years, is a UnitedHealthcare company. UnitedHealthcare (www.unitedhealthcare.com) provides a comprehensive array of consumer-oriented health benefit plans and services to small and mid-sized employers and individuals nationwide. UnitedHealthcare is an operating business of UnitedHealth Group, a diversified Fortune 50 company that provides a full spectrum of products, resources and services designed to make health care work better. Through its family of businesses, UnitedHealth Group serves approximately 55 million people.